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B2B Lead Acquisition
Communicates with company decision-makers via email, LinkedIn messages, phone calls, and other channels to develop rapport and a thorough understanding of their needs is key to success in this role.
Backlinks & Rankings
Increases traffic and rankings by studying inbound links, conducting keyword analysis on competitors, extracting growth insights from keyword data, and constructing inbound links using Web 2.0 tools.
Brand Building Support
Managing social media platforms, coming up with and sharing interesting content, and working with the client on developing the brand's identity are all part of the job description.
Promotes interaction, keeps tabs on how well the client's brand is doing on social media, and provides prompt responses to questions and reviews.
Creates content for the client's social media channels using tools such as Canva, Adobe Photoshop, and Adobe Lightroom, and checks that it all fits with the brand's aesthetic guidelines.
Content Strategy Support
Establishes goals for social media campaigns, such as the desired number of shares or likes, and then monitors and reports on how well those goals are being met.
Handling CRM Tools
Uses a CRM to track interactions with customers, streamlines related processes, and eliminates the possibility of missing out on revenue-boosting openings.
Promotes the client by sharing content from the website on social media platforms like Facebook, Instagram, and Pinterest, as well as by posting about the client on online forums and directories.
Develops strategies for advancing leads through the sales process, including email and cold calling cadences, appointment setting, and follow-up to ensure leads show up for scheduled appointments.
Assists the client in preparing for and participating in live events by compiling a list of invitees, making phone calls and sending emails to potential attendees, and setting up appointments for account executives to conduct in-person demonstrations at the event booth.
Local Search Optimization
Creates listings in Google My Business and Google Maps, reviews pages for accuracy, and verifies that all optimized for local search content includes the proper keywords
Manages the website's traffic and how well it fits the business's needs and the interests of its target audience, as well as works to increase the authority of individual web pages by publishing informative and engaging content.